Project Scope: Marketing research identified several key clients of one competitor who were ready to "jump ship" because of a lack of functionality. To capitalize on these, and others like them, a campaign was developed around a major industry show to drive qualified leads to the booth. Response was overwhelming and the campaign generated over 500 new leads for sales to close.

Project Scope: Create Reference-Reward program to generate qualified leads, identify marketing case studies, and find clients willing to beta test new product enhancements.