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Project Scope: Re-brand recently acquired title management software company and develop a series of direct mail/ telemarketing campaigns to fill prospect pipeline with more qualified leads for sales to close. | ||||||||
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To emphasize the uniqueness of the company and its fresh approach to the industry, a series of humorous postcards were created and mailed to a compiled list of over 7,000 suspects. Through the first quarter of 2006, the program has generated over 350 qualified leads. Companies not ready to buy have asked to be kept on the mailing list "because we love your campaign!" |
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The "brush man" trade-show giveaway was integrated into the campaign for pre- and post-show mailings. | ||||||||
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